Mintink Named Official Hobby Partner of Canada Basketball in Multi-Year Partnership
The worlds of basketball and sports card collecting are becoming more connected than ever, and Mintink is proud to be at the center of that movement.
Canada Basketball has officially announced a new multi-year partnership with Mintink, naming Canada's leading hobby destination as the Official Hobby Experience Brick & Mortar Store Partner of Canada Basketball. The partnership represents a major milestone for both organizations and highlights the growing connection between athletes, fans, collectors, and hobby culture across Canada.
A Partnership Built Around Fans and Community
Basketball has never been more popular in Canada. From grassroots programs and youth leagues to the success of Team Canada on the international stage, the sport continues to reach new heights.
At the same time, interest in sports cards, memorabilia, and collectibles has exploded. Today's fans don't just watch games—they collect, trade, grade, and celebrate the athletes they admire.
This partnership brings those two worlds together through exclusive experiences designed to deepen fan engagement and strengthen basketball culture nationwide. Planned initiatives include athlete appearances, in-store events, fan contests, content collaborations, and activations at major Canada Basketball events throughout the year.
What This Means for Collectors
For collectors, this partnership creates exciting opportunities to connect with some of Canada's top basketball talent in new ways.
Fans can expect:
- VIP athlete appearances and autograph opportunities
- Exclusive basketball-focused hobby experiences
- Special contests and giveaways
- Unique content featuring Canada Basketball athletes
- Activations at national team games and championships across Canada
Whether you're a lifelong collector or just getting started in the hobby, these experiences are designed to bring fans closer to the game than ever before.
Supporting the Growth of Basketball Culture in Canada
Canada Basketball continues to invest in growing the game from coast to coast. As participation and fan interest continue to rise, partnerships that connect athletes with communities play an important role in building the future of the sport.
Through this collaboration, Mintink will participate in activations surrounding major Canada Basketball events, including Senior Men's National Team competitions, Senior Women's National Team events, and national youth championships. These opportunities will help create memorable experiences for fans while introducing more Canadians to the hobby.
A Natural Fit for Mintink
Mintink has built its reputation by creating more than just a retail experience. Through live breaks, trade nights, grading services, tournaments, community events, and collector-focused experiences, Mintink has become one of Canada's most recognized names in the hobby.
As Mintink continues its expansion across Canada, partnering with Canada's national governing body for basketball represents a natural next step in connecting collectors with the sports and athletes they love.
"Our commitment has always been to grow the hobby while creating meaningful experiences for collectors and fans," said Mintink Founder and CEO John Amendola. This partnership helps further that mission by connecting Canada's basketball community with the excitement of collecting.
The Future of Basketball Collecting in Canada
The relationship between sports and collectibles has never been stronger. As new generations of fans discover trading cards, memorabilia, and collecting, partnerships like this help strengthen the connection between athletes, teams, and communities.
For basketball fans and collectors alike, this partnership signals an exciting future filled with exclusive experiences, unique content, and new opportunities to celebrate the game.
Stay tuned for upcoming announcements, athlete appearances, special events, and collector experiences as Mintink and Canada Basketball work together to grow basketball culture and hobby collecting across Canada.
